The image is then turned into a biometric template that can be compared to another template in search of a match. The technology starts with a digital facial image. What Is Facial Recognition?įacial recognition technology essentially attempts to turn your face into a fingerprint. The Patchwork of Current Facial Recognition Privacy Laws A. In Part 2, we assess where the law is headed and offer some practical risk-reduction strategies. In this Part 1, we lay out the current laws governing facial recognition in the United States. How will the tension sort itself out between new use cases, on the one hand, and the push for legal restrictions, on the other-and when? And what’s a company to do right now, with facial recognition opportunities presenting themselves today while the law remains a moving target? Legal restrictions of different kinds have been enacted around the country, seemingly with more to come. They challenge facial recognition as inherently overreaching, invasive of privacy, and prone to error and bias. Meanwhile, legislatures and privacy advocates are pushing back hard. Companies are eagerly adopting facial recognition tools to better serve their customers, reduce their fraud risks, and manage their workforces. Two huge crosscurrents are sweeping the world of facial recognition-and moving head-on into each other.
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